Current
VP Sales Trading & Execution en Casa de Bolsa BBVA Bancomer
In charge of Sales Trading and Execution in Mexico, for the Financial Group's clients: Institutional, Retail, Asset Management, Derivates and Prop. Implemented new trading platform to allow Mexico to offer high technology trading (HFT, DMA) in its local market and become BBVA's trading hub in the Americas, offering a One Stop Shop for Latin America. Planned and executed the broker's marketing strategy from image and message to media selection, ensuring delivery and frequency to prospects. Managed to become one of the BMV’s main sponsors.

Past
Institutional Sales at Casa de Bolsa BBVA Bancomer
In charge of reactivating Corporate and Institutional Sales for local customers, increasing new accounts, reactivating old accounts and managing 70% growth in revenues.

VP Floor Trader at Casa de Bolsa Bancomer

Education
Universidad Iberoamericana, Ciudad de México
Others:
AMIB – Asociación Mexicana de Intermediarios Bursátiles (National Broker’s Assoc.)

Active member of the Equity Committee since 2008 and part of the Executive Commission of this committee.

Mr. Araya brings a wealth of financial expertise coupled with 23 years of experience in Stock Exchange, last 13 years as CIO - Chief Information Officer and CTO - Chief Technological Officer at Santiago Stock Exchange. In this role, he works closely with clients in brokerage houses, mutual funds, capital markets and other related financial verticals, helping them solve their critical IT and business challenges using cutting edge technologies.

Mr. Araya is an Instructor Assistant Professor in a Master Information Technology program at Pontificia Universidad Católica de Chile, Leader of the FIAB Task Force Technological committee, and Leader of the MILA Technological committee.

Developing advanced projects related to Trading Systems (Matching Engines, FIX Gateways and Market Data Distribution, DMA) and Post-Trading Systems (depository, clearing & settlement and CCP). Developing SaaS (Software as a Service) solutions for Brokerage houses systems, integrating straight-through processing front to back office. Some clients: BBVA, Merrill Lynch, JPMorgan, LarraínVial, BICE, BANCOESTADO, CORPCapital, SCOTIA Bank among others.

Mr. Araya is graduated in Software Engineering UDP and Master of Business Administration- M.B.A. Pontifica Universidad Catolica de Chile, Postgraduate in Financial Risk Universidad de Chile and Postgraduate in Advanced Financial Management Pontificia Universidad Catolica de Chile.

Daniella joined the Jordan & Jordan London office in January 2006 and is currently the FIX Protocol Limited (FPL) Global Marketing and Communications Manager, responsible for leading the world-wide deployment of all of FPLs marketing and educational initiatives.

Daniella started her career as a marketing assistant for Cadbury Trebor Basset before becoming a consultant focused on marketing and customer driven initiatives for Deutsche Post Consult in Germany. Following this appointment, Daniella took a position in the city of London with J.P. Morgan where she worked within a variety of project management, communications and sales roles. Daniella holds a BSc Management and Administration Degree from Aston Business School, Birmingham, England.

Alice Botis is head of Latin American Business Development and Enterprise sales for Fidessa with responsibility for expanding the company's presence across the Americas and growing new business.  Alice has been with Fidessa for eight years. Her past roles have included sales for the Hosted and Enterprise divisions as well as account management.
Prior to moving into this role at Fidessa, Alice was a VP at Citigroup for 10 years where she traded NASDAQ securities. She also worked as a Managing Director in transaction services for NASDAQ.

Alice graduated from Long Island University with a degree in marketing management and a minor in economics.  She is a member of Securities Traders Association of New York and participates in many other financial industry groups.

Jean Martin Carrer, Sales Manager Latam North, Thomson Reuters

Courtney Doyle McGuinn, Operations Director of FIX Protocol Ltd., is responsible for meeting the operational and strategic needs of the FPL organization and the FIX Protocol. Courtney manages the global resources of FPL including staff and service providers in London, New York, and Asia.

Carlos J. Hernandez is the head of trading technology at Interacciones Casa de Bolsa, a Mexican broker that caters to sophisticated investment firms seeking access to the Mexican market. He oversees the firm’s technological strategy and implementation of low-latency DMA and sponsored access to the Bolsa Mexicana de Valores.
Previously he was a management consultant at NYSE Technologies in New York, implementing trading solutions based on Wombat Market Data technology and the TransactTools FIX gateway for clients in the U.S., Canada and Latin America, where he helped define the current FIX specification for the Mexican market. Carlos also has experience as a software engineer at EMC, NYU Medical Center and the U.S. Army Research Lab.
Carlos is a Colombian native with a Masters in Science from NYU, an MLA in Management from the Harvard Extension School and a bachelor's degree in Computer Science from Universidad de los Andes, in Bogotá.

Alfredo Milera drives sales and product development initiatives across South America, Mexico, and the Caribbean for Charles River Development. Since joining CRD in 2006, Alfredo has helped establish and expand LATAM sales, while simultaneously launching the firms Sao Paulo based office in 2010. Previously, Alfredo served as a full member of both the AMEX and CBOE exchanges as an independent options market maker. Alfredo holds a BA in International Trade with a focus on Latin America Studies from the University of Connecticut.

Marc Milgrom is a global business development and product manager for Bloomberg equity trading, including the Execution Management Solutions product suite. He has responsibility for real-time trading analytics, algorithm integration, and advanced trading functionality such as portfolio and pairs trading. His expertise spans trading system design and troubleshooting, global electronic and algorithmic execution, and transaction cost analysis across asset classes.
Prior to joining Bloomberg, Milgrom worked for Goldman Sachs Electronic Trading in a variety of technology, algorithmic trading, sales and account management, and product development roles in the U.S. and Europe. In previous roles he was a programmer and consultant working on financial pricing applications and enterprise market data distribution systems.

Co-Chair the FPL Latin American Subcommittee, and CEO and founder of the Extol Company, specialized in FIX solutions for Financial Institutions in Brazil.
Edwin has more than 20 years of experience in the development of software solutions for the Brazilian market which was relevantly remolded in the last decades by features characteristic of emerging countries.

Businessman, innovative, persistent and dedicated to the financial branch, with a panoramic view of several economic sectors, he will seek to sensitize the participants in this event regarding the risks and the direction of the IT investments necessary to maintain the sustainability and competition demanded by the companies which adopted the FIX technology.

From 1990 to 1992 I worked at Cifra (now Walmex) at the Finantial Planing Area.

In 1992 I started working at Accival as a trader assistant at the trading floor. I became a floor trader one year later and remain in that position until 1999. In that year I moved to the Risk area to create the infrastructure in order to control the risk of the equity positions of Banamex and Accival.  After the Risk plan was done (2000), I entered the electronic trading area (AcciTrade) were I stood until 2002 when I moved to the Operations Area and went responsible for the equity and fixed income middle office. In 2006 I went back to the trading desk as responsible for the Fixed Income business. Since then I was made responsible for the Equity Trading and Securities Lending desks, until November of 2010, when I became responsible for all the Markets area that includes Equity Derivatives and Sales Trading.

Mr. Fuentes grew up in México City, receiving his BS degree in Banking and Finance from the EBC University. He has also completed an MBA degree from UDLA University/ Universidad de las Americas. Mr. Fuentes has published several articles on financial topics, and participated as a panellist in several international forums on electronic trading in México.

As a Financial Specialist for the past 15 years, Mr. Fuentes has worked in the private sector, with experience in the Mexican banking system and the local stock market industry, supporting Sales for institutional clients,  leading and managing projects to develop and implement DMA, Program, Algorithmic and High Frequency Trading applications,  aiming to improve the electronic trading services accessible in México.

Currently Mr. Fuentes is working at Acciones y Valores Banamex, responsible for the Electronic Trading services offered to global and local institutional investors.

Acciones y Valores Banamex – Accival,  Is a Citigroup Member.

Rodrigo Ramos is Head of Client Services for ULLINK Latin America, a global software and services provider specializing in trading solutions and associated connectivity infrastructure. Rodrigo heads up ULLINK solutions including connectivity, order management and order routing networks throughout Latin America. Rodrigo has over twelve years of Information Technology experience, six of which were focused on working with FIX Protocol.   Prior to ULLINK, Rodrigo worked for Citibank Brokerage House as a Project Manager.  He was responsible for the firm’s DMA Project which enabled non-Brazilian investors to operate on the Brazilian Stock Market using FIX Protocol as an interface between customers and partners.

Mr. Ramos is a Project Management Professional (PMP®), with an MBA in Business Administration and a Bachelor degree in Computer Sciences.

Sebastian Rey is Electronic Sales Director for GBM, a leading company in the Mexican financial market with subsidiaries in Mexico, Brazil, and the US. He is responsible for developing and giving follow-up to relations with clients in search of electronic execution.  Likewise, he is closely involved in the design of the internal architecture in terms of OMS and algorithms.

Since graduating as an Industrial Engineer from Universidad Iberiamericana in 2002, he has worked in the financial industry. He has continued his education and participated in international events related to financial and market technology.