Ross Hutcheon
Executive Director - Direct Execution
UBS Investment Bank
FPL Global Education & Marketing Co-Chair

Ross Hutcheon is an Executive Director in UBS Investment Bank's Direct Execution Team based in San Francisco. He is responsible for mid-west & west coast Direct Execution sales & connecting key institutional clients to the UBS electronic trading platform globally, which he has been doing for the last 7 years.

Ross has helped establish UBS Investment Bank as a key adopter of the FIX Protocol. Ross is the current Co-Chair of FIX Protocol Limited's (FPL) Global Education & Marketing Committee and Co-Chair of the FPL Americas Education & Marketing Committee. He has been an active member of the Americas FIX Steering Committee since 2001. As Co-Chair of the FPL's Global Education & Marketing Committee, he strives to increase the adoption of FIX , by focusing on the compelling business drivers for automating the execution process. Ross is also the editor of FIXGlobal - The Electronic Trading Journal.

Prior to joining UBS, Ross served as an army officer. He holds a Bachelor of Engineering from Leeds University in the UK.